Thursday, April 3, 2014

Adventures in Beverly Hills

Last month ADORA and I were in for a big treat. The Beverly Hills-kind of treat… It all started a few months prior when I got a phone call from Infinity Media, Inc. and was asked to participate as a product sponsor in this year’s Queen of the Universe Pageant event.  Of course I said yes, and off I went to buying supplies, creating, photographing, gift-wrapping and finally shipping my sponsorship package exactly one day before my self-imposed deadline.  

My part as a sponsor consisted of handcrafting original jewelry creations that were going to be offered as prizes for each of the 57 contestants. As a sign of appreciation, my husband and I had the pleasure to be invited by the organizers to attend the event as VIPs. Fun! Here I am in my "red carpet moment", just before going in to claim our seats. 

A few words about the event: An international beauty pageant created by Joyce Giraud in 2012, now at its second edition, Queen of the Universe is an amazing show where beautiful women from all over the world compete for the royal crown in a glamorous event. This year’s event took place at the Saban Theatre in Beverly Hills, California on March 16, 2014. 

The Queen of the Universe Pageant is a non-political, non-partisan platform for young women to achieve personal growth and development, to create dynamic communication skills, learn time management, and balance and establish a way of thinking that enables them to create the life they want to live. For more information about the pageant, please visit Queen of the Universe Pageant 2014.

For the event I created 54 pairs of unique earrings as a gift for the contestants. Each pair was meticulously handcrafted, and staying true to my “one-of-a-kind” motto, they feature a variety of gemstones, pearls and crystals in different shapes and colors, with no two pairs alike. For the winner of the Queen title and for the 1st and 2nd runner-ups I created three distinctive necklace and earring sets featuring mixed metals, Swarovski crystals and gemstones. A special gift was also created for the stunningly beautiful founder of this event, Joyce Giraud, actress, model, and a beauty pageant titleholder. She is a two-time Miss Puerto Rico, the 2nd runner up in the 1998 Miss Universe pageant, and had previously represented Puerto Rico at Miss World in 1994. She has recently joined the cast of the upcoming fourth season of The Real Housewives of Beverly Hills.

A gallery of designs featuring all the jewelry pieces that were gifted for this event is published in an online catalog that can be viewed by accessing the link below (if there are blank spaces please allow a minute for the pictures to download and without refreshing the page continue browsing by clicking the side arrows): View Gallery of Designs here.  I also created a short promotional video for the event: Watch promotional video here
The star-studded panel of judges had the very difficult task of selecting a queen among the 57 contestants, one more beautiful than the other. In the end, the Queen of the Universe 2014 title was awarded to Miss USA, beautiful Ariel D. King. Well-deserved, congratulations! In her year of reign as a Queen, she will promote awareness to helping the less privileged, contribute her full support in helping diverse charities, be an advocate for the needy, and most of all be a great ambassador of humanity and a role model for young women around the world.  May this time be filled with many wonderful new experiences for her, and let's wish that she does all the great things that she is destined for!

And..., it seems like she likes her gifts from us.  Here she is rocking her ADORA jewels at a party in LA last week. :)

To learn more about ADORA by Simona and our products, or our participation in this exclusive event, visit or email